US-based Nike Inc. (Nike), the world’s leading sportswear company, officially announced in early March 2017 that it would be launching its competition sportswear called the ‘Pro Hijab ’, a performance headscarf targeted at Muslim women athletes (MWAs), who wanted to cover their heads while playing the sport without compromising on their religious beliefs. The product, estimated to cost around $35 , was scheduled to be launched in the spring of 2018. Nike, an American multinational corporation founded in 1964 by Bill Bowerman and Phil Knight, initially operated as a distributor for Japanese shoe maker Onitsuka Tiger . Over the years, it developed into one of the world’s largest and leading sportswear manufacturing and supplying companies. Headquartered in Oregon, Nike sponsored several teams and high profile athletes around the world, with its highly recognized trademarks of ‘Just Do It’ and the ‘Swoosh’ logo. Nike believed in fostering the culture of invention to come up with innovative products that would serve athletes around the world. The Pro Hijab was another such milestone in its mission, ‘To bring inspiration and innovation to every athlete in the world’....

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